GE Indoor Floodlight Soft White 65W. Bulb. Comfortable, Inviting Light™. 1.8 Year LIfe*. Brightness 580 Lumens. Directional BR40. Let GE show you what light can do. From light that lets you see every detail to light that helps you connect with family and friends, from vibrant to gentle - GE's new home lighting solutions make it easy to find the right light for your home. Use original soft white from GE when you need a light without glare and harsh shadows. Replace ordinary light bulbs with flood and spotlight bulbs from GE in all your track and recessed lighting fixtures. Floodlights from GE cast a wider beam that adds drama to fireplaces, kitchen counters and entryways. Lighting Facts per Bulb: Brightness ... 580 lumens. Life: Based on 3 hrs/day ... 1.8 years. Energy used ... 65 watts. *Based on 3 hours per day. Call: 800-GE-Light. Visit us: www.gelighting.com.