Barbara's® Organic Snackimals™ Cereal Vanilla Blast. Since 1971. Benefits per serving: Only 7g sugar. 8g Whole grains. Good source of calcium & fiber. 8g or More per serving. Eat 48g or more of whole grains daily. USDA Organic. Net Wt 9 oz (255 g). Teenage pioneer: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty for kids. We believe in better health and better taste. We believe in better breakfasts and better snacks, full of flavor, not sugar. We believe in better ingredients. Simple. Wholesome. We believe in a better world, one puffin at a time. We are Barbara's. And we believe in better. Check out our entire line of products at our website. Non-GMO Project Verified. nongmoproject.org. Rainforest Alliance Certified. Certified Organic by Quality Assurance International. FSC® - Packaging made from recycled material. Certified 100% recycled paperboard®. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. Visit us online at www.barbaras.com. ©2016 The Weetabix Company, Inc®.